{"product_id":"priced-to-book-the-pricing-packaging-guide-for-photographers","title":"Priced to Book: The Pricing \u0026 Packaging Guide for Photographers","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eYou are not underpaid because you are underbooked. You are underpaid because you priced last season's work with a number you found on someone else's website.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003ePriced to Book is a field guide for photographers who run a real business and are tired of quoting from instinct. It replaces the guessing with a method: what a job actually costs you, what it has to earn before it makes money, and how to build a menu that gets chosen instead of considered.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eRead it once, front to back, in about ninety minutes. Then reopen it at the worksheets every time you touch your prices.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat's inside\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003ePart I — The numbers under your prices.\u003c\/strong\u003e Your true hour multiplier, your cost of doing business, the tax account, and the floor formula that tells you the minimum a job can pay before it costs you money.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003ePart II — Packages that sell themselves.\u003c\/strong\u003e Why three tiers beat one price, how to build a doorway, a middle designed to be chosen, and an anchor. Tier spacing, naming (no metals, no letters), and five add-ons priced with real margin.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003ePart III — Terms that protect you.\u003c\/strong\u003e The five-clause contract audit, why \"deposit\" is costing you money and \"non-refundable retainer\" isn't, payment schedules, and cancellation and reschedule terms written so you never have to argue them.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003ePart IV — The money conversations.\u003c\/strong\u003e How to answer \"what do you charge,\" what to do with the silence after you say the number, the four scripts for haggling and discount requests, and exactly how to raise your rates — how much, when, and the words for existing clients.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eCloses with a 30-day pricing reset: everything above, compressed into four weeks of small, finishable tasks. Plus four print-ready worksheets — the cost floor, the tier builder, and a script sheet to keep beside your inbox.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eBy the last page you'll have three numbers written down:\u003c\/strong\u003e your floor, the price of the package you want most people to buy, and the date of your next raise.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWho it's for.\u003c\/strong\u003e Wedding, portrait, event and brand photographers booking real work who suspect their prices are two seasons old. Worked examples use US market ranges across all four genres.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFormat.\u003c\/strong\u003e Instant digital download. Designed PDF, reads on any device, prints cleanly.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003eBusiness education, not legal or accounting advice — contract and tax matters vary by state.\u003c\/em\u003e\u003c\/p\u003e","brand":"My Store 5","offers":[{"title":"Default Title","offer_id":48978166612153,"sku":null,"price":58.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0814\/9667\/0393\/files\/ProductPhotoGuide.png?v=1787637708","url":"https:\/\/frameandledger.shop\/products\/priced-to-book-the-pricing-packaging-guide-for-photographers","provider":"F\u0026L","version":"1.0","type":"link"}